- Location. Click "Add new location" to setup a new one if it's not already there. Only Name and time zone are required.
- Date. Use the calendar and time drop-downs to set when your event begins and ends. If it spans multiple days, click the checkbox to reveal two calendars to aid in selecting a date range.
Adding tickets for sale
This next section is very important. Add a ticket for each price point. For example, you might add multiple tiers of General Admission tickets, and then another VIP or group package ticket. Read the next section below to learn how these tickets are mapped to products and variants in your Shopify store.
- Name: Typically a longer format, such as "General Admission Early Bird". This will be the name of the variant, and only visible on the store and order confirmation emails.
- Price: Enter a price, or enter 0 for free tickets (free tickets require either a Premium or Business monthly subscription - as there is no $1 fee on free tickets)
- Inventory: How many of these tickets do you have available to sell?
- Ticket type: The kind of ticket to issue to the customer. This is what's visible on the PDF or Wallet, and on the Check in / ticket scanning app. This should be short and sweet, e.g. "GA" is perfect when selling a ticket named "General Admission..." above.
- Quantity: How many tickets to issue for each variant sold. For example, if you set inventory to 100, and quantity to 3, you can sell 100 of these variants that each include 3 tickets, so 300 total tickets.
Don't worry, you can revisit this page at any time to edit, add, or remove tickets for sale.
Go ahead and click Save, and proceed to the next step: Customizing your PDF and Apple wallet tickets.
Frequently asked questions
What happens in my Shopify account after I create an event?
In a nutshell, we create products and variants in your store that you can then sell in any way you see fit. How we set up these products is more easily described by example:
Let's say you create an event called World Tour with 3 tickets:
Name: General Admission Early Bird
Ticket type: GA
Name: General Admission Tier 1
Ticket type: GA
Name: VIP Experience
Ticket type: VIP
In this example we have two unique ticket types, GA and VIP, so our system will create two products:
Name: World Tour - GA
Two variants (General Admission Early Bird, and General Admission Tier 1)
Name: World Tour - VIP
One variant (VIP Experience)
This structure allows for more flexibility on your end to provide custom descriptions for each ticket type (because they are separate products).
We are considering creating a collection for the event, and putting all of the products in it for you. Let us know if this is a good idea!